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organic oat milk
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good981.85avg incumbent reviews — the moat a new listing must climb
Market size
Okay£221K£221K/yr · 157K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.17avg listing price — sweet spot $15–$100
Price range
Bad£1.59–£18.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand