45
oatmeal
Skip itSoft demand (-37.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Review moat
Good581.58avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.35–£20.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£5.60avg listing price — sweet spot $15–$100
Market size
Bad£35K£35K/yr · 67K searches
Growth
Bad-37.9%90-day search growth — must beat 0% to launch