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non bio washing capsules
Launch itA $2.3M/yr market growing +31.2% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Market size
Incredible£2.3M£2.3M/yr · 1.1M searches
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good£14.09avg listing price — sweet spot $15–$100
Review moat
Good990.4avg incumbent reviews — the moat a new listing must climb
Growth
Good+31.2%90-day search growth — must beat 0% to launch
Price range
Okay£3.08–£25.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand