72
mouse repellent
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.17avg listing price — sweet spot $15–$100
Market size
Good£582K£582K/yr · 625K searches
Price range
Good£4.19–£32.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,015.45avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.5%90-day search growth — must beat 0% to launch