56
moss killer
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great57%top-5 brand share — no brand owns this niche
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.27avg listing price — sweet spot $15–$100
Price range
Good£6.90–£25.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay£247K£247K/yr · 259K searches
Review moat
Okay2,546.85avg incumbent reviews — the moat a new listing must climb
Growth
Bad-66.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier