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mosquito repellent
Launch itA $919K/yr market growing +546.1% this quarter with returns at 0.1% — clears our launch bar.
Growth
Incredible+546.1%90-day search growth — must beat 0% to launch
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.6%search→purchase rate — share of searches ending in a sale
Market size
Great£919K£919K/yr · 692K searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,736.18avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.13avg listing price — sweet spot $15–$100
Price range
Bad£1.88–£15.89cheapest to priciest tracked listing — scored on the share inside $15–$100
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