51
monk fruit sweetener
Worth a lookShows low returns (0.0%), but a concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.82avg listing price — sweet spot $15–$100
Market size
Good£299K£299K/yr · 368K searches
Price range
Good£7.54–£22.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,422avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf