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mogu mogu
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible72.09avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.99avg listing price — sweet spot $15–$100
Price range
Good£1.17–£30.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Market size
Bad£71K£71K/yr · 85K searches
Brand share
Bad98%top-5 brand share — brand-locked demand