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mint sauce
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good508.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£90K£90K/yr · 86K searches
Price range
Bad£0.82–£18.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£5.04avg listing price — sweet spot $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Growth
Bad-30.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand