50
miniature alcohol bottles
Worth a lookShows low returns (0.7%), but a small market ($90K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Good563.05avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.30–£24.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.94avg listing price — sweet spot $15–$100
Growth
Okay+12.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£90K£90K/yr · 386K searches
Signals No Dominant Brand