47
mini eggs
Skip itSoft demand (-85.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good677.71avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.31–£33.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.54avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Good£310K£310K/yr · 862K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-85.5%90-day search growth — must beat 0% to launch