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milk chocolate chips
Skip itSoft demand (-34.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great£17.61avg listing price — sweet spot $15–$100
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Price range
Good£1.50–£48.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,268.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Market size
Bad£70K£70K/yr · 58K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-34.6%90-day search growth — must beat 0% to launch