59
matcha
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible£3.2M£3.2M/yr · 3.0M searches
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.71avg listing price — sweet spot $15–$100
Price range
Good£5.03–£37.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Review moat
Bad7,742.43avg incumbent reviews — the moat a new listing must climb