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marigold gloves large
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible24.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,561.35avg incumbent reviews — the moat a new listing must climb
Market size
Okay£205K£205K/yr · 160K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Price range
Bad£1.25–£18.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£5.28avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand