62
long handled dustpan and brush set
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good£706K£706K/yr · 721K searches
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.17avg listing price — sweet spot $15–$100
Price range
Okay£5.77–£21.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,692.21avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.1%90-day search growth — must beat 0% to launch