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Prices mostly outside the sweet spot ($3.81–$12.88) — this niche doesn't clear our bar today.

Market size 16Growth 6Conversion 92Competition 32Returns 98Price range 0Avg price 19Brand share 61Review moat 23Quality gap 75

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great11.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad8,235.37

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£7.00

avg listing price — sweet spot $15–$100

Market size

Bad£63K

£63K/yr · 80K searches

Growth

Bad-37.2%

90-day search growth — must beat 0% to launch

Price range

Bad£3.81–£12.88

cheapest to priciest tracked listing — scored on the share inside $15–$100