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lime juice
Worth a lookShows searches that convert (20.1% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible20.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great323.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+51.4%90-day search growth — must beat 0% to launch
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Okay£159K£159K/yr · 137K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£5.77avg listing price — sweet spot $15–$100
Price range
Bad£0.80–£12.38cheapest to priciest tracked listing — scored on the share inside $15–$100