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46

laundry sheets

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Prices mostly outside the sweet spot ($1.82–$13.51) — this niche doesn't clear our bar today.

Market size 59Growth 30Conversion 97Competition 27Returns 100Price range 0Avg price 18Brand share 20Review moat 32Quality gap 45

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible15.4%

search→purchase rate — share of searches ending in a sale

Market size

Good£471K

£471K/yr · 484K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,277.28

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+4.0%

90-day search growth — must beat 0% to launch

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad92%

top-5 brand share — brand-locked demand

Avg price

Bad£6.31

avg listing price — sweet spot $15–$100

Price range

Bad£1.82–£13.51

cheapest to priciest tracked listing — scored on the share inside $15–$100