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laundry detergent
Launch itA $2.9M/yr market growing +11.2% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£2.9M£2.9M/yr · 4.6M searches
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,349.7avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Price range
Okay£0.92–£23.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.95avg listing price — sweet spot $15–$100