49
kinder egg
Skip itSoft demand (-32.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,270.17avg incumbent reviews — the moat a new listing must climb
Market size
Good£317K£317K/yr · 531K searches
Price range
Good£0.78–£29.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.88avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-32.3%90-day search growth — must beat 0% to launch