30
kinder easter egg
Skip itSoft demand (-98.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Review moat
Great150.8avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.08avg listing price — sweet spot $15–$100
Market size
Bad£23K£23K/yr · 100K searches
Growth
Bad-98.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.06–£11.09cheapest to priciest tracked listing — scored on the share inside $15–$100