44
kettle descaler balls
Skip itPrices mostly outside the sweet spot ($3.36–$7.31) — this niche doesn't clear our bar today.
Conversion
Incredible18.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Good530.25avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad£64K£64K/yr · 74K searches
Avg price
Bad£4.62avg listing price — sweet spot $15–$100
Growth
Bad-30.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.36–£7.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap