38
juicy drop
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great122.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.04avg listing price — sweet spot $15–$100
Price range
Okay£1.34–£24.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Market size
Bad£11K£11K/yr · 25K searches
Brand share
Bad100%top-5 brand share — brand-locked demand