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jaw toner
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Review moat
Good533avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.75–£24.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.94avg listing price — sweet spot $15–$100
Growth
Bad-35.1%90-day search growth — must beat 0% to launch
Market size
Bad£4K£4K/yr · 2K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Quality Gap