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73

ice lollies

Worth a look

Shows demand growing +386.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 53Growth 100Conversion 100Competition 83Returns 100Price range 26Avg price 9Brand share 64Review moat 87Quality gap 57

Growth

Incredible+386.9%

90-day search growth — must beat 0% to launch

Conversion

Incredible21.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great253.75

avg incumbent reviews — the moat a new listing must climb

Competition

Great32%

top-5 click share — an open shelf

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£336K

£336K/yr · 463K searches

Price range

Okay£1.00–£19.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£3.39

avg listing price — sweet spot $15–$100

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