72
ice cream
Launch itA $1.2M/yr market growing +100.0% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.0%search→purchase rate — share of searches ending in a sale
Competition
Great22%top-5 click share — an open shelf
Growth
Great+100.0%90-day search growth — must beat 0% to launch
Market size
Great£1.2M£1.2M/yr · 2.1M searches
Review moat
Great372.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Bad£3.27avg listing price — sweet spot $15–$100
Price range
Bad£1.45–£8.59cheapest to priciest tracked listing — scored on the share inside $15–$100