65
hessian sack
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Competition
Great30%top-5 click share — an open shelf
Review moat
Great356avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+21.8%90-day search growth — must beat 0% to launch
Price range
Okay£3.82–£21.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.59avg listing price — sweet spot $15–$100
Market size
Okay£108K£108K/yr · 115K searches
Signals No Dominant Brand