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51

hand sanitiser spray

Worth a look

Shows low returns (0.1%), but soft demand (-16.6% this quarter) keeps it on the watch list.

Market size 48Growth 17Conversion 39Competition 61Returns 99Price range 65Avg price 24Brand share 56Review moat 72Quality gap 48

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Good636.93

avg incumbent reviews — the moat a new listing must climb

Price range

Good£2.06–£39.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Market size

Okay£263K

£263K/yr · 982K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Avg price

Bad£8.59

avg listing price — sweet spot $15–$100

Growth

Bad-16.6%

90-day search growth — must beat 0% to launch