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halal sweets
Skip itSoft demand (-10.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great340.88avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay£1.03–£24.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay£159K£159K/yr · 313K searches
Avg price
Okay£9.76avg listing price — sweet spot $15–$100
Growth
Bad-10.1%90-day search growth — must beat 0% to launch