57
grandma gifts
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Review moat
Good627.38avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.61–£33.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£394K£394K/yr · 849K searches
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.17avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-45.9%90-day search growth — must beat 0% to launch