46
gluten free breadcrumbs
Skip itSoft demand (-34.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Review moat
Good523.16avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.33–£22.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.89avg listing price — sweet spot $15–$100
Market size
Bad£46K£46K/yr · 44K searches
Growth
Bad-34.7%90-day search growth — must beat 0% to launch
Signals Low Review Barrier