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ginger cordial
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great267.74avg incumbent reviews — the moat a new listing must climb
Growth
Good+49.9%90-day search growth — must beat 0% to launch
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£1.69–£28.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.97avg listing price — sweet spot $15–$100
Market size
Bad£54K£54K/yr · 107K searches
Brand share
Bad96%top-5 brand share — brand-locked demand