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Launch itA $7.1M/yr market growing +12.8% this quarter with returns at 0.2% — clears our launch bar.
Market size
Incredible£7.1M£7.1M/yr · 4.1M searches
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Price range
Great£13.65–£27.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Avg price
Great£17.63avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,992.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality