58
fruit fly spray
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+28.5%90-day search growth — must beat 0% to launch
Avg price
Okay£9.28avg listing price — sweet spot $15–$100
Review moat
Bad4,820.11avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.52–£19.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£49K£49K/yr · 53K searches