50
fruit bars
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible19.0%search→purchase rate — share of searches ending in a sale
Review moat
Great269.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Market size
Okay£126K£126K/yr · 124K searches
Avg price
Bad£5.34avg listing price — sweet spot $15–$100
Price range
Bad£0.97–£16.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand