49
frozen mash
Skip itPricing outside the sweet spot ($4.42 avg) — this niche doesn't clear our bar today.
Conversion
Incredible23.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good720.6avg incumbent reviews — the moat a new listing must climb
Market size
Good£519K£519K/yr · 497K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad£1.06–£17.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
Avg price
Bad£4.42avg listing price — sweet spot $15–$100