59
food waste bags
Launch itA $1.1M/yr market growing +8.2% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible17.5%search→purchase rate — share of searches ending in a sale
Market size
Great£1.1M£1.1M/yr · 1.0M searches
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,409.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Avg price
Bad£6.12avg listing price — sweet spot $15–$100
Price range
Bad£1.68–£11.33cheapest to priciest tracked listing — scored on the share inside $15–$100