59
fish
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Competition
Great27%top-5 click share — an open shelf
Review moat
Great347.34avg incumbent reviews — the moat a new listing must climb
Market size
Good£573K£573K/yr · 1.0M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Avg price
Bad£4.64avg listing price — sweet spot $15–$100
Price range
Bad£1.08–£17.03cheapest to priciest tracked listing — scored on the share inside $15–$100