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family ready meals for 4
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible32.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great258.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Market size
Bad£93K£93K/yr · 114K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad£2.54avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.47–£3.94cheapest to priciest tracked listing — scored on the share inside $15–$100