40
evaporated milk
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.7%search→purchase rate — share of searches ending in a sale
Review moat
Good534.4avg incumbent reviews — the moat a new listing must climb
Price range
Okay£0.60–£27.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£135K£135K/yr · 116K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Avg price
Bad£6.23avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand