57
edible flowers
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Incredible95.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Okay£162K£162K/yr · 385K searches
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Avg price
Bad£7.45avg listing price — sweet spot $15–$100
Price range
Bad£2.49–£17.00cheapest to priciest tracked listing — scored on the share inside $15–$100