77
dumpling squishy
Launch itA $1.1M/yr market growing +79.6% this quarter with returns at 0.0% — clears our launch bar.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible59.45avg incumbent reviews — the moat a new listing must climb
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Growth
Great+79.6%90-day search growth — must beat 0% to launch
Market size
Great£1.1M£1.1M/yr · 4.9M searches
Avg price
Okay£9.62avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Price range
Okay£1.29–£19.89cheapest to priciest tracked listing — scored on the share inside $15–$100