50
dried rose petals
Worth a lookShows low returns (0.5%), but soft demand (-24.4% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great198.26avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad£3.05–£18.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£82K£82K/yr · 112K searches
Avg price
Bad£7.73avg listing price — sweet spot $15–$100
Growth
Bad-24.4%90-day search growth — must beat 0% to launch