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dishwasher detergent
Launch itA $7.4M/yr market growing +8.8% this quarter with returns at 0.1% — clears our launch bar.
Market size
Incredible£7.4M£7.4M/yr · 3.9M searches
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Competition
Great34%top-5 click share — an open shelf
Price range
Good£3.18–£27.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.75avg listing price — sweet spot $15–$100
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,864.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand