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diet coke lime
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Growth
Good+38.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,089.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.90avg listing price — sweet spot $15–$100
Market size
Bad£50K£50K/yr · 100K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.17–£11.51cheapest to priciest tracked listing — scored on the share inside $15–$100