58
descaling tablets
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay£2.68–£23.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,454.32avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.79avg listing price — sweet spot $15–$100
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Market size
Bad£83K£83K/yr · 57K searches