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52

dandelion root

Worth a look

Shows low returns (0.1%), but soft demand (-15.6% this quarter) keeps it on the watch list.

Market size 49Growth 17Conversion 90Competition 24Returns 100Price range 48Avg price 28Brand share 54Review moat 75Quality gap 62

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Review moat

Great493.94

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Market size

Okay£271K

£271K/yr · 273K searches

Price range

Okay£4.16–£24.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£9.30

avg listing price — sweet spot $15–$100

Competition

Bad71%

top-5 click share — a locked-up shelf

Growth

Bad-15.6%

90-day search growth — must beat 0% to launch