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crystallised ginger
Skip itPrices mostly outside the sweet spot ($2.24–$12.92) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Review moat
Great446.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad£89K£89K/yr · 66K searches
Avg price
Bad£7.94avg listing price — sweet spot $15–$100
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Price range
Bad£2.24–£12.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier