47
cruzcampo beer glass
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible27.5avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great£21.67avg listing price — sweet spot $15–$100
Growth
Great+97.2%90-day search growth — must beat 0% to launch
Price range
Great£8.51–£50.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad£37K£37K/yr · 58K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals Low Review Barrier