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creme de cassis
Skip itA concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Review moat
Great226.91avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.47avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Market size
Okay£106K£106K/yr · 61K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Price range
Bad£8.40–£16.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad83%top-5 click share — a locked-up shelf